Obviously many, many products are marketed towards women. But do marketers realise the true power of women when it comes to purchasing decisions?
Despite the stereotype that women love shopping, the below may still come as a shock.
According to this infographic:
- 85% of all consumer purchases in the US are made by women
- 68% of new car purchase decisions are made by women
- 91% of women say they feel advertisers do not understand them
Time to commission some more female consumer insight perhaps…
Infographic by Marketing Zeus