The best ad I’ve seen for a while – Sapporo Legendary Biru

Came across this ad the other day – ‘Sapporo Legendary Biru’ by Dentsu Canada, bringing the Japanese beer’s cultural heritage to life for Canadian consumers.

The video isn’t brand new, but it’s epic and visually stunning – like stepping into another world that is half historic Japan, half The Borrowers. It simultaneously takes you through a history of Japan and the beer’s brewing process (which I assume doesn’t include dragons in real life).

I love the way the film keeps scrolling up; I wish I could watch it on a huge vertical screen to see the whole brewery in action… Watch it widescreen if you can.

I was trying to work out how they got the effect – apparently it was shot on location in China (not Japan) and the directors used a mixute of photo, CG and illustration. Again; stunning.

There’s an digital game too with similar visuals.

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